Subscribe to RSS Feed

Affiliate Program Study: definition, KPIs, 5C critical factors for affiliates, top publishers & networks

12/09/2009 | In: Affiliate Marketing, Statistics

Google Buzz

In the US, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 had an affiliate programs.

If you’re looking to increase your ROI, this research identifies key insights that

will sharpen your marketing decisions.

Throughout the presentation, you will learn more about:
- Why an affiliate program?
- How affiliate network is working?
- EPC (Earnings Per Click)
- 5C affiliate reasons to choose you
- Top networks & top categories by revenue generated
- Affiliate Network comparison
- Affiliate Network top publishers
- Potential leaking points & 3rd party cookie issue

  • Facebook
  • Google Bookmarks
  • Technorati
  • Twitter
  • Wikio

Related posts

2 Responses to Affiliate Program Study: definition, KPIs, 5C critical factors for affiliates, top publishers & networks


Justin DALY

décembre 10th, 2009 at 13 h 45 min


Thanks for another excellent post! Do you happen to have this information on Affiliation Programs in Europe and specifically for France?

Also on a related topic, do you have data on profiles of internet users of Price Comparison websites in Europe and France in particular? I believe some studies have been done by EIAA but can’t seem to put my hand on these.

J Daly


Matthieu Dejardins

décembre 10th, 2009 at 18 h 00 min

Hi Justin,

Good questions…
From my understanding, the best way for Comparison Search Engines user profiling in France is to compile the data by yourself. For France, you have a nice list available:
For demographics, the most reliable source will be the Google AdPlanner – see example for Kelkoo here:

Regarding the affiliate networks for Europe and France, you should go for the top 5 platforms: TradeDoubler, Zanox, Netaffiliation, Affilinet (ex Cibleclick), Commission Junction.
Check the top 12 players classified by the Journal du Net here:

Before to make your choice for one or two networks, you need to consider the top 30 affiliates they have within your product category.

I hope this will help.



Comment Form

Latest comments

Our twitter feeds:

recurringbillsrecurringbills: Recurring Billing: MetraTech Announces Release of MetraNet 6.4 via @MetraTech
42 months ago from twitterfeed
matt_dejardinsmatt_dejardins: The 7 signs of failure for internet startups: working availability, nb. of founders, Tech, Team, Metrics, scaling...
42 months ago from LinkedIn
SEM_tipsSEM_tips: SEM / PPC tips: SearchDay: Contactless Edition - May 26, 2011 by @sewatch
43 months ago from twitterfeed
Emailing_TipsEmailing_Tips: Email Vendor Tips: What's next for EU Cookie Regulations? by @ExactTarget
43 months ago from twitterfeed
Test_OptimizeTest_Optimize: Industry Insight: Access to Profile Objects for Users/Groups [Analysis with Insight] by @Omniture
43 months ago from twitterfeed
eShopping_CarteShopping_Cart: Yahoo! Store tips: Get Free, Unique Content — Rob Snell Tells You How by @YSmallBusiness
43 months ago from twitterfeed
xetnxetn: @AffiliateIntel : Hey, thanks for following. Looking forward to your tweets.
43 months ago from web
landingpagetipslandingpagetips: Landing Page tip: Search Helps Drive Q1 Internet Advertising to Record $7.3 Billion by @SEwatch @Tim_Ash
43 months ago from twitterfeed