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Affiliate Program Study: definition, KPIs, 5C critical factors for affiliates, top publishers & networks

12/09/2009 | In: Affiliate Marketing, Statistics

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In the US, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 had an affiliate programs.

If you’re looking to increase your ROI, this research identifies key insights that

will sharpen your marketing decisions.

Throughout the presentation, you will learn more about:
- Why an affiliate program?
- How affiliate network is working?
- EPC (Earnings Per Click)
- 5C affiliate reasons to choose you
- Top networks & top categories by revenue generated
- Affiliate Network comparison
- Affiliate Network top publishers
- Potential leaking points & 3rd party cookie issue



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2 Responses to Affiliate Program Study: definition, KPIs, 5C critical factors for affiliates, top publishers & networks

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Justin DALY

décembre 10th, 2009 at 13 h 45 min

Matthieu,

Thanks for another excellent post! Do you happen to have this information on Affiliation Programs in Europe and specifically for France?

Also on a related topic, do you have data on profiles of internet users of Price Comparison websites in Europe and France in particular? I believe some studies have been done by EIAA but can’t seem to put my hand on these.

Cheers,
J Daly

Avatar

Matthieu Dejardins

décembre 10th, 2009 at 18 h 00 min

Hi Justin,

Good questions…
From my understanding, the best way for Comparison Search Engines user profiling in France is to compile the data by yourself. For France, you have a nice list available: http://www.netwee.fr/comparateurs-18961.html.
For demographics, the most reliable source will be the Google AdPlanner – see example for Kelkoo here: http://twitpic.com/sxz8l

Regarding the affiliate networks for Europe and France, you should go for the top 5 platforms: TradeDoubler, Zanox, Netaffiliation, Affilinet (ex Cibleclick), Commission Junction.
Check the top 12 players classified by the Journal du Net here: http://www.journaldunet.com/ebusiness/crm-marketing/dossier/qui-sont-les-acteurs-du-marche-de-l-affiliation/les-principaux-acteurs.shtml.

Before to make your choice for one or two networks, you need to consider the top 30 affiliates they have within your product category.

I hope this will help.

Rgds,

Matthieu.

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