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	<title>e-Commerce Activist &#187; Shopping Cart / Checkout</title>
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	<link>http://www.dejardins.com</link>
	<description>Matthieu Dejardins - eCOMMERCE ACTIVIST: Conversion Optimization, Landing Page, Shopping Cart, Analytics/Testing</description>
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		<title>Shopping Cart Improvement Study: Enhanced checkout flow &amp; increasing the throughput of transactions</title>
		<link>http://www.dejardins.com/shopping-cart-improvement-study-enhanced-checkout-flow-increasing-the-throughput-of-transactions/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.dejardins.com/shopping-cart-improvement-study-enhanced-checkout-flow-increasing-the-throughput-of-transactions/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 12:15:56 +0000</pubDate>
		<dc:creator>Matthieu Dejardins</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Shopping Cart / Checkout]]></category>
		<category><![CDATA[Usability & Web Design]]></category>
		<category><![CDATA[1 800 flowers]]></category>
		<category><![CDATA[1-800-flowers.com]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[alternate payment methods]]></category>
		<category><![CDATA[amazon payment]]></category>
		<category><![CDATA[argos.com]]></category>
		<category><![CDATA[automated chat agents]]></category>
		<category><![CDATA[automatic chat window]]></category>
		<category><![CDATA[average items per order]]></category>
		<category><![CDATA[average order value]]></category>
		<category><![CDATA[Axance]]></category>
		<category><![CDATA[bbb]]></category>
		<category><![CDATA[billing page]]></category>
		<category><![CDATA[billmelater]]></category>
		<category><![CDATA[buy.com]]></category>
		<category><![CDATA[cart abandonment]]></category>
		<category><![CDATA[chat window]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[checkout abandonment rate]]></category>
		<category><![CDATA[checkout process]]></category>
		<category><![CDATA[checkout workflow]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[complete order]]></category>
		<category><![CDATA[confirmation page]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[coupon offer]]></category>
		<category><![CDATA[customer engagment rate]]></category>
		<category><![CDATA[delivery cost]]></category>
		<category><![CDATA[delivery details]]></category>
		<category><![CDATA[dell.com]]></category>
		<category><![CDATA[digital river]]></category>
		<category><![CDATA[discount pop-up]]></category>
		<category><![CDATA[dropp-off spots]]></category>
		<category><![CDATA[drugstore.com]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-shopping]]></category>
		<category><![CDATA[ebillme]]></category>
		<category><![CDATA[ecommerce transactions]]></category>
		<category><![CDATA[email shopping cart]]></category>
		<category><![CDATA[eshopping]]></category>
		<category><![CDATA[ev certification]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[faq page]]></category>
		<category><![CDATA[footsmart]]></category>
		<category><![CDATA[forced registration]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[from completion workload]]></category>
		<category><![CDATA[google checkout]]></category>
		<category><![CDATA[guest checkout]]></category>
		<category><![CDATA[hidden charges]]></category>
		<category><![CDATA[hp.com]]></category>
		<category><![CDATA[https]]></category>
		<category><![CDATA[instant discount coupon]]></category>
		<category><![CDATA[jjill]]></category>
		<category><![CDATA[landing page to cart rate]]></category>
		<category><![CDATA[live chat agent]]></category>
		<category><![CDATA[liveperson]]></category>
		<category><![CDATA[local phone number]]></category>
		<category><![CDATA[login]]></category>
		<category><![CDATA[look for a coupon]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[LPI]]></category>
		<category><![CDATA[mark and spencers]]></category>
		<category><![CDATA[mastercard securecode]]></category>
		<category><![CDATA[message forms]]></category>
		<category><![CDATA[molecular inc]]></category>
		<category><![CDATA[multi-screen checkout]]></category>
		<category><![CDATA[noting fields]]></category>
		<category><![CDATA[office depot]]></category>
		<category><![CDATA[office max]]></category>
		<category><![CDATA[order completion rate]]></category>
		<category><![CDATA[password]]></category>
		<category><![CDATA[payment page]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[payphrase]]></category>
		<category><![CDATA[popular media]]></category>
		<category><![CDATA[preferred payment option]]></category>
		<category><![CDATA[print cart]]></category>
		<category><![CDATA[product availability]]></category>
		<category><![CDATA[product page]]></category>
		<category><![CDATA[promotional code]]></category>
		<category><![CDATA[re-engage customers]]></category>
		<category><![CDATA[recent history]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[retargeting email]]></category>
		<category><![CDATA[save cart]]></category>
		<category><![CDATA[security concerns]]></category>
		<category><![CDATA[security logo]]></category>
		<category><![CDATA[shipping charges]]></category>
		<category><![CDATA[shipping page]]></category>
		<category><![CDATA[shoebuy.com]]></category>
		<category><![CDATA[shop offline]]></category>
		<category><![CDATA[shop online]]></category>
		<category><![CDATA[shopping basket]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[shopping cart abandonment rate]]></category>
		<category><![CDATA[shopping cart conversion rate]]></category>
		<category><![CDATA[shopping cart session]]></category>
		<category><![CDATA[sign in]]></category>
		<category><![CDATA[sign-in page]]></category>
		<category><![CDATA[single-screen checkout]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[ssl encryption]]></category>
		<category><![CDATA[strongmail]]></category>
		<category><![CDATA[t.j maxx]]></category>
		<category><![CDATA[targeted response program]]></category>
		<category><![CDATA[tealeaf]]></category>
		<category><![CDATA[third party logos]]></category>
		<category><![CDATA[truste]]></category>
		<category><![CDATA[tuv label]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[upsaleit.com]]></category>
		<category><![CDATA[verified by visa]]></category>
		<category><![CDATA[verisign secured seal]]></category>
		<category><![CDATA[viral tactic]]></category>
		<category><![CDATA[visit to cart]]></category>
		<category><![CDATA[wish list]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[zip code]]></category>

		<guid isPermaLink="false">http://dejardins.com/?p=231</guid>
		<description><![CDATA[65% shopping cart abandonment rate w/ an average cart value of $109.
This practical presentation is the one-stop-shop guide with data, best practices and latest trends in Checkout Flow Optimization.
Areas covered includes:
- Checkout process KPIs for retailers
- Top 20 reasons for cart abandonment
- Retailer checkout investment priorities for 2009
- 12 tips to minimize the drop-off spots
- [...]]]></description>
			<content:encoded><![CDATA[<p><strong>65% shopping cart abandonment rate w/ an average cart value of $109.</strong></p>
<p>This practical presentation is the one-stop-shop guide with data, best practices and latest trends in Checkout Flow Optimization.</p>
<p>Areas covered includes:<br />
- Checkout process KPIs for retailers<br />
- Top 20 reasons for cart abandonment<br />
- Retailer checkout investment priorities for 2009<br />
- 12 tips to minimize the drop-off spots<br />
- 2 methods to re-engage customers<br />
- Supposedly good ideas, think twice!</p>
<iframe src="http://www.slideshare.net/slideshow/embed_code/2525064" width="450" height="375" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe><br/><br/>

	Tags: <a href="http://www.dejardins.com/tag/1-800-flowers/" title="1 800 flowers" rel="tag">1 800 flowers</a>, <a href="http://www.dejardins.com/tag/1-800-flowers-com/" title="1-800-flowers.com" rel="tag">1-800-flowers.com</a>, <a href="http://www.dejardins.com/tag/adobe/" title="adobe" rel="tag">adobe</a>, <a href="http://www.dejardins.com/tag/alternate-payment-methods/" title="alternate payment methods" rel="tag">alternate payment methods</a>, <a href="http://www.dejardins.com/tag/amazon-payment/" title="amazon payment" rel="tag">amazon payment</a>, <a href="http://www.dejardins.com/tag/argos-com/" title="argos.com" rel="tag">argos.com</a>, <a href="http://www.dejardins.com/tag/automated-chat-agents/" title="automated chat agents" rel="tag">automated chat agents</a>, <a href="http://www.dejardins.com/tag/automatic-chat-window/" title="automatic chat window" rel="tag">automatic chat window</a>, <a href="http://www.dejardins.com/tag/average-items-per-order/" title="average items per order" rel="tag">average items per order</a>, <a href="http://www.dejardins.com/tag/average-order-value/" title="average order value" rel="tag">average order value</a>, <a href="http://www.dejardins.com/tag/axance/" title="Axance" rel="tag">Axance</a>, <a href="http://www.dejardins.com/tag/bbb/" title="bbb" rel="tag">bbb</a>, <a href="http://www.dejardins.com/tag/billing-page/" title="billing page" rel="tag">billing page</a>, <a href="http://www.dejardins.com/tag/billmelater/" title="billmelater" rel="tag">billmelater</a>, <a href="http://www.dejardins.com/tag/buy-com/" title="buy.com" rel="tag">buy.com</a>, <a href="http://www.dejardins.com/tag/cart-abandonment/" title="cart abandonment" rel="tag">cart abandonment</a>, <a href="http://www.dejardins.com/tag/chat-window/" title="chat window" rel="tag">chat window</a>, <a href="http://www.dejardins.com/tag/checkout/" title="checkout" rel="tag">checkout</a>, <a href="http://www.dejardins.com/tag/checkout-abandonment-rate/" title="checkout abandonment rate" rel="tag">checkout abandonment rate</a>, <a href="http://www.dejardins.com/tag/checkout-process/" title="checkout process" rel="tag">checkout process</a>, <a href="http://www.dejardins.com/tag/checkout-workflow/" title="checkout workflow" rel="tag">checkout workflow</a>, <a href="http://www.dejardins.com/tag/comparison-shopping/" title="comparison shopping" rel="tag">comparison shopping</a>, <a href="http://www.dejardins.com/tag/complete-order/" title="complete order" rel="tag">complete order</a>, <a href="http://www.dejardins.com/tag/confirmation-page/" title="confirmation page" rel="tag">confirmation page</a>, <a href="http://www.dejardins.com/tag/conversion-rate/" title="conversion rate" rel="tag">conversion rate</a>, <a href="http://www.dejardins.com/tag/coupon-offer/" title="coupon offer" rel="tag">coupon offer</a>, <a href="http://www.dejardins.com/tag/customer-engagment-rate/" title="customer engagment rate" rel="tag">customer engagment rate</a>, <a href="http://www.dejardins.com/tag/delivery-cost/" title="delivery cost" rel="tag">delivery cost</a>, <a href="http://www.dejardins.com/tag/delivery-details/" title="delivery details" rel="tag">delivery details</a>, <a href="http://www.dejardins.com/tag/dell-com/" title="dell.com" rel="tag">dell.com</a>, <a href="http://www.dejardins.com/tag/digital-river/" title="digital river" rel="tag">digital river</a>, <a href="http://www.dejardins.com/tag/discount-pop-up/" title="discount pop-up" rel="tag">discount pop-up</a>, <a href="http://www.dejardins.com/tag/dropp-off-spots/" title="dropp-off spots" rel="tag">dropp-off spots</a>, <a href="http://www.dejardins.com/tag/drugstore-com/" title="drugstore.com" rel="tag">drugstore.com</a>, <a href="http://www.dejardins.com/tag/e-commerce/" title="e-commerce" rel="tag">e-commerce</a>, <a href="http://www.dejardins.com/tag/e-shopping/" title="e-shopping" rel="tag">e-shopping</a>, <a href="http://www.dejardins.com/tag/ebillme/" title="ebillme" rel="tag">ebillme</a>, <a href="http://www.dejardins.com/tag/ecommerce-transactions/" title="ecommerce transactions" rel="tag">ecommerce transactions</a>, <a href="http://www.dejardins.com/tag/email-shopping-cart/" title="email shopping cart" rel="tag">email shopping cart</a>, <a href="http://www.dejardins.com/tag/eshopping/" title="eshopping" rel="tag">eshopping</a>, <a href="http://www.dejardins.com/tag/ev-certification/" title="ev certification" rel="tag">ev certification</a>, <a href="http://www.dejardins.com/tag/facebook/" title="facebook" rel="tag">facebook</a>, <a href="http://www.dejardins.com/tag/faq-page/" title="faq page" rel="tag">faq page</a>, <a href="http://www.dejardins.com/tag/footsmart/" title="footsmart" rel="tag">footsmart</a>, <a href="http://www.dejardins.com/tag/forced-registration/" title="forced registration" rel="tag">forced registration</a>, <a href="http://www.dejardins.com/tag/free-shipping/" title="free shipping" rel="tag">free shipping</a>, <a href="http://www.dejardins.com/tag/from-completion-workload/" title="from completion workload" rel="tag">from completion workload</a>, <a href="http://www.dejardins.com/tag/google-checkout/" title="google checkout" rel="tag">google checkout</a>, <a href="http://www.dejardins.com/tag/guest-checkout/" title="guest checkout" rel="tag">guest checkout</a>, <a href="http://www.dejardins.com/tag/hidden-charges/" title="hidden charges" rel="tag">hidden charges</a>, <a href="http://www.dejardins.com/tag/hp-com/" title="hp.com" rel="tag">hp.com</a>, <a href="http://www.dejardins.com/tag/https/" title="https" rel="tag">https</a>, <a href="http://www.dejardins.com/tag/instant-discount-coupon/" title="instant discount coupon" rel="tag">instant discount coupon</a>, <a href="http://www.dejardins.com/tag/jjill/" title="jjill" rel="tag">jjill</a>, <a href="http://www.dejardins.com/tag/landing-page-to-cart-rate/" title="landing page to cart rate" rel="tag">landing page to cart rate</a>, <a href="http://www.dejardins.com/tag/live-chat-agent/" title="live chat agent" rel="tag">live chat agent</a>, <a href="http://www.dejardins.com/tag/liveperson/" title="liveperson" rel="tag">liveperson</a>, <a href="http://www.dejardins.com/tag/local-phone-number/" title="local phone number" rel="tag">local phone number</a>, <a href="http://www.dejardins.com/tag/login/" title="login" rel="tag">login</a>, <a href="http://www.dejardins.com/tag/look-for-a-coupon/" title="look for a coupon" rel="tag">look for a coupon</a>, <a href="http://www.dejardins.com/tag/loyalty-program/" title="loyalty program" rel="tag">loyalty program</a>, <a href="http://www.dejardins.com/tag/lpi/" title="LPI" rel="tag">LPI</a>, <a href="http://www.dejardins.com/tag/mark-and-spencers/" title="mark and spencers" rel="tag">mark and spencers</a>, <a href="http://www.dejardins.com/tag/mastercard-securecode/" title="mastercard securecode" rel="tag">mastercard securecode</a>, <a href="http://www.dejardins.com/tag/message-forms/" title="message forms" rel="tag">message forms</a>, <a href="http://www.dejardins.com/tag/molecular-inc/" title="molecular inc" rel="tag">molecular inc</a>, <a href="http://www.dejardins.com/tag/multi-screen-checkout/" title="multi-screen checkout" rel="tag">multi-screen checkout</a>, <a href="http://www.dejardins.com/tag/noting-fields/" title="noting fields" rel="tag">noting fields</a>, <a href="http://www.dejardins.com/tag/office-depot/" title="office depot" rel="tag">office depot</a>, <a href="http://www.dejardins.com/tag/office-max/" title="office max" rel="tag">office max</a>, <a href="http://www.dejardins.com/tag/order-completion-rate/" title="order completion rate" rel="tag">order completion rate</a>, <a href="http://www.dejardins.com/tag/password/" title="password" rel="tag">password</a>, <a href="http://www.dejardins.com/tag/payment-page/" title="payment page" rel="tag">payment page</a>, <a href="http://www.dejardins.com/tag/paypal/" title="paypal" rel="tag">paypal</a>, <a href="http://www.dejardins.com/tag/payphrase/" title="payphrase" rel="tag">payphrase</a>, <a href="http://www.dejardins.com/tag/popular-media/" title="popular media" rel="tag">popular media</a>, <a href="http://www.dejardins.com/tag/preferred-payment-option/" title="preferred payment option" rel="tag">preferred payment option</a>, <a href="http://www.dejardins.com/tag/print-cart/" title="print cart" rel="tag">print cart</a>, <a href="http://www.dejardins.com/tag/product-availability/" title="product availability" rel="tag">product availability</a>, <a href="http://www.dejardins.com/tag/product-page/" title="product page" rel="tag">product page</a>, <a href="http://www.dejardins.com/tag/promotional-code/" title="promotional code" rel="tag">promotional code</a>, <a href="http://www.dejardins.com/tag/re-engage-customers/" title="re-engage customers" rel="tag">re-engage customers</a>, <a href="http://www.dejardins.com/tag/recent-history/" title="recent history" rel="tag">recent history</a>, <a href="http://www.dejardins.com/tag/retail/" title="retail" rel="tag">retail</a>, <a href="http://www.dejardins.com/tag/retailers/" title="retailers" rel="tag">retailers</a>, <a href="http://www.dejardins.com/tag/retargeting-email/" title="retargeting email" rel="tag">retargeting email</a>, <a href="http://www.dejardins.com/tag/save-cart/" title="save cart" rel="tag">save cart</a>, <a href="http://www.dejardins.com/tag/security-concerns/" title="security concerns" rel="tag">security concerns</a>, <a href="http://www.dejardins.com/tag/security-logo/" title="security logo" rel="tag">security logo</a>, <a href="http://www.dejardins.com/tag/shipping-charges/" title="shipping charges" rel="tag">shipping charges</a>, <a href="http://www.dejardins.com/tag/shipping-page/" title="shipping page" rel="tag">shipping page</a>, <a href="http://www.dejardins.com/tag/shoebuy-com/" title="shoebuy.com" rel="tag">shoebuy.com</a>, <a href="http://www.dejardins.com/tag/shop-offline/" title="shop offline" rel="tag">shop offline</a>, <a href="http://www.dejardins.com/tag/shop-online/" title="shop online" rel="tag">shop online</a>, <a href="http://www.dejardins.com/tag/shopping-basket/" title="shopping basket" rel="tag">shopping basket</a>, <a href="http://www.dejardins.com/tag/shopping-cart/" title="shopping cart" rel="tag">shopping cart</a>, <a href="http://www.dejardins.com/tag/shopping-cart-abandonment-rate/" title="shopping cart abandonment rate" rel="tag">shopping cart abandonment rate</a>, <a href="http://www.dejardins.com/tag/shopping-cart-conversion-rate/" title="shopping cart conversion rate" rel="tag">shopping cart conversion rate</a>, <a href="http://www.dejardins.com/tag/shopping-cart-session/" title="shopping cart session" rel="tag">shopping cart session</a>, <a href="http://www.dejardins.com/tag/sign-in/" title="sign in" rel="tag">sign in</a>, <a href="http://www.dejardins.com/tag/sign-in-page/" title="sign-in page" rel="tag">sign-in page</a>, <a href="http://www.dejardins.com/tag/single-screen-checkout/" title="single-screen checkout" rel="tag">single-screen checkout</a>, <a href="http://www.dejardins.com/tag/social-media/" title="social media" rel="tag">social media</a>, <a href="http://www.dejardins.com/tag/social-networks/" title="social networks" rel="tag">social networks</a>, <a href="http://www.dejardins.com/tag/ssl-encryption/" title="ssl encryption" rel="tag">ssl encryption</a>, <a href="http://www.dejardins.com/tag/strongmail/" title="strongmail" rel="tag">strongmail</a>, <a href="http://www.dejardins.com/tag/t-j-maxx/" title="t.j maxx" rel="tag">t.j maxx</a>, <a href="http://www.dejardins.com/tag/targeted-response-program/" title="targeted response program" rel="tag">targeted response program</a>, <a href="http://www.dejardins.com/tag/tealeaf/" title="tealeaf" rel="tag">tealeaf</a>, <a href="http://www.dejardins.com/tag/third-party-logos/" title="third party logos" rel="tag">third party logos</a>, <a href="http://www.dejardins.com/tag/truste/" title="truste" rel="tag">truste</a>, <a href="http://www.dejardins.com/tag/tuv-label/" title="tuv label" rel="tag">tuv label</a>, <a href="http://www.dejardins.com/tag/twitter/" title="twitter" rel="tag">twitter</a>, <a href="http://www.dejardins.com/tag/upsaleit-com/" title="upsaleit.com" rel="tag">upsaleit.com</a>, <a href="http://www.dejardins.com/tag/verified-by-visa/" title="verified by visa" rel="tag">verified by visa</a>, <a href="http://www.dejardins.com/tag/verisign-secured-seal/" title="verisign secured seal" rel="tag">verisign secured seal</a>, <a href="http://www.dejardins.com/tag/viral-tactic/" title="viral tactic" rel="tag">viral tactic</a>, <a href="http://www.dejardins.com/tag/visit-to-cart/" title="visit to cart" rel="tag">visit to cart</a>, <a href="http://www.dejardins.com/tag/wish-list/" title="wish list" rel="tag">wish list</a>, <a href="http://www.dejardins.com/tag/word-of-mouth/" title="word of mouth" rel="tag">word of mouth</a>, <a href="http://www.dejardins.com/tag/zip-code/" title="zip code" rel="tag">zip code</a><br />

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