Product Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents
11/24/2009 | In: Product Comparison Shopping Engines
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In the US, 25% of internet audience (50 millions) passes through a shopping engine.
Close to 75 % of traffic goes to the TOP 7 websites.
If you’re looking to increase your ROI, this research identifies key insights that will sharpen your marketing decisions.
Throughout the presentation, Matthieu Dejardins explored the following questions/points:
- Why shopping engines?
- Who are the Comparison sites users?
- Shopping engines challenges
- Pre-launch checklist & what does it takes?
- Top 10 Data Feed Optimization Tips
- Vertical Segment for search engines
- Which CSE? Amazon & bing opportunities
- Which results to expect?
