You can run only a limited number of tests on your landing pages. Moreover, as recently mentioned by Tim Ash, you have hidden costs associated to testing: time spend, efforts to set up/measure the test, negative results (short/long term).
So, this post...
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- Tags: analytics, browser size, conversion, design, eye tracking, Google, Jakob Nielsen, landing page optimization, link analysis, page loading time, path analysis, site speed, test, testing, Tim Ash, usability
Back to the basics
Oups, I forgot to start from the beginning and I think I need to complete the landing pages part#1 with a "landing page" Definition. So, a landing page is where people "land" when they click on an ad banner, search engine result or...
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- Tags: ad banner, banner, click, click per sale, conversion, cost saving solution, landing page, landing pages, lead generation, page optimization, ppc, quality score, search engine
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