You can run only a limited number of tests on your landing pages. Moreover, as recently mentioned by Tim Ash, you have hidden costs associated to testing: time spend, efforts to set up/measure the test, negative results (short/long term).
So, this post...
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- Tags: analytics, browser size, conversion, design, eye tracking, Google, Jakob Nielsen, landing page optimization, link analysis, page loading time, path analysis, site speed, test, testing, Tim Ash, usability
[caption id="attachment_125" align="alignleft" width="469" caption="Top 25 tips for Lead Generation Landing Pages applied to a template. Do not forget the golden triangle which is the most important and scanned part of the page starting from the top left...
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- Tags: A/B testing, about us, adobe, amazon product search results, banner ad, body copy, call to action button, check-out process, clicks per lead, clicks per sale, column design, email, FAQ, Google search results, hackersafe, headline, human eyes, KPI, landing, landing page, landing page conversion, lead generation, Legal Notice, matthieu dejardins, merchant brand, money back guarantee, multivariate testing, page, phone number, privacy policy, registry cleaner, search engine keyword, symantec, test, tweetdeck, twitemplate, verisign, video testimonial, vonage, web analytics
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