You can run only a limited number of tests on your landing pages. Moreover, as recently mentioned by Tim Ash, you have hidden costs associated to testing: time spend, efforts to set up/measure the test, negative results (short/long term).
So, this post...
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- Tags: analytics, browser size, conversion, design, eye tracking, Google, Jakob Nielsen, landing page optimization, link analysis, page loading time, path analysis, site speed, test, testing, Tim Ash, usability
Human being limitations, we are not perfect!
[caption id="attachment_23" align="alignleft" width="220" caption="Landing Page Optimization Study Vonage.com. This example shows excellent LP separation. Design & branding elements are consistent with the...
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- Tags: conversion funnel, conversion rate, engine optimization, google adwords, keyword, landing page, landing pages, lead generation, online marketing, page optimization, ppc campaign, relevant content, search engine, search engines, testing, transactional landing
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