Usability: optimize your website conversion with the heatmap "prediction technology"
This week after the Affiliate Summit in NYC, Tim Ash from SiteTuners.com strongly promoted at SES San Jose his brand new TERRIFIC project for e-marketers called Attentionwizard.com. Probably based on the Fen-Gui’s technology, the software is using best-in-class landing page practices (thanks to programmed « artificial intelligence algorithms »!) to simulate human visual processing and show a heat map study of your own landing pages. You just have to upload a screenshot or mockup landing page image and you get instant feedback about fine tuning your design!
You will be able to identify the key elements in your body copy, eliminate any likelihood of site flow disruption and finally maximize your conversions. You will be able to play with hero shots, call to action buttons (e.g. Free Trial, Buy Now, Add To Cart for US, Add to Baskets for UK), etc. Does it means that there are no need for A/B or multivariate testing? Not sure…
In essence, it will entitle companies to spend more time building a great value proposition for the customer, so let’s call it a « win-win solution »:) I know that this « predicting technology » is unique but I am not paid by SiteTuners, so but let’s mention similar projects that are already available (not only for « Beta Program Application »…):
- CrazyEgg.com – which is tracking clicks to design your heatmap with plans from $9 to $99/month
- ClickTale.com – also aggregating heatmap based on clicks from $0 to $790/month
- Pagealizer.com – again same technology registering clicks from with plans from $9 to $99/month